AFA of PA ACTION ALERT

July 24, 2020

Issue

Do Not Expect Quality Family Entertainment from Hallmark This Christmas

Details

In response to online criticism about a lack of LGBTQ inclusion in their upcoming Christmas movies, the vice president of network publicity for Crown Media Family, Hallmark’s parent company, issued an emailed statement to clarify the intentions for the upcoming releases. He identified diversity and inclusion as “top priority.”

“We look forward to making some exciting programming announcements in the coming months, including announcements about projects featuring LGBTQ storylines, characters, and actors,” he said in the statement.

So . . . expect the annual “Countdown to Christmas” and “Miracles of Christmas” lineups to include LGBTQ narratives!

Action Steps

Email Hallmark using their contact form  here  

For a faster response, you can “Chat with Care” from this page — button is on the lower right hand corner.

You can also call them at 1-800-425-5627 to express your concerns.